Major in Sports Management (BS Degree)

Turn your love of sports into an exciting career!

The athletics industry is projected to exceed $83 billion in market value by 2023, and it demands qualified professionals to fill administrative, marketing, and promotional roles in sports management.  

Whether your dream is to work as an agent for a professional athlete, in athletics administration, facility management, or sports marketing, understanding how to implement sound business strategies within the sports industry will make you more valuable to potential employers and help you excel in your career.

That’s why in addition to courses specific to sports management, GMercyU’s Bachelor of Science degree (BS) in Sports Management also includes courses in business, economics, finance, marketing, and law.

The BS in sports management program at GMercyU is accredited through the International Accreditation Council for Business Education (IACBE).

Program Details

4+1 MBA Option

Boost your earning potential with an MBA. For students with a GPA of 3.0 or higher, GMercyU’s unique 4+1 MBA option allows you to earn both a bachelor of science degree in sports management and a master’s degree in business administration (MBA) in just five years.

Skip the grad school entrance exam by taking graduate credits during your senior year – as part of your undergraduate tuition – and then seamlessly complete your MBA the following year.  

Learn more about GMercyU's 4+1 MBA program.

Why Choose GMercyU

GMercyU’s Sports Management program encompasses both theory and practical application. While thorough knowledge of the facts and figures of the athletic industry is essential, you will also learn effective strategies for applying these principles to their future careers.

Program highlights include:

  • A sports management education that includes a full repertoire of business education courses, since professionals working in the athletic industry must understand the fundamentals of business.
  • Internship opportunities with successful local sports-affiliated establishments that let you apply what you’ve learned in the classroom to a real-world setting and build networking connections. Interships are required of all Sports Management majors.
  • Experienced faculty (no teaching assistants!) who understand business from the boardroom, not just the classroom. Our low student to faculty ratio of 10:1 means individualized attention, support, and mentorship from your professors.
  • Valuable industry networking opportunities through internships, guest lecturers, and conferences. 
  • GMercyU’s state-of-the-art facilities, including a financial trading room equipped with a real-time stock ticker.
  • The Griffin Student Leadership Institute, a chance for you to develop effective and ethical leadership skills.
  • Study abroad opportunities that will expand your horizons.
  • An emphasis on key skills that employers look for – critical thinking, communications, and problem solving – skills that have proved especially relevant this year. 
  • The Griffin Edge will help you connect the dots between your GMercyU experiences and your future aspirations, so you can ace future job interviews and launch a successful career. Learn more about the Griffin Edge below. 

Learn about the key factors differentiating the top sports management colleges.


GMercyU's sports management curriculum offers specialized sports-related courses that allow you to dive deeper into specific fields. It also offers a solid foundation in business, economics, accounting, and management that teach advanced principles of business and accounting.

In addition to completing general education requirements, you will complete the following courses as a sports management major:

Prerequisites - 15 credits  

ACC 105 Principles of Accounting I
ACC 106 Principles of Accounting II
BUS 101 Business Theory
ECN 102 Microeconomics
ECN 103 Macroeconomics

Management Core - 30 credits

ACC 301 Managerial Accounting
ACC 207 Principles of Marketing
BUS 230 Business Law
BUS 214 Business Ethics
BUS 209 Business Statistics I
BUS 310 Principles of Finance
BUS 318 Operations Management
BUS 212 International Business
BUS 340 Business Statistics II
BUS 4000 Seminar: Business Policies & Strategies - Capstone

Sports Management Program Courses - 21 credits, required

BUS 205 Principles of Management
BUS 350 Introduction to Sports Management
BUS 441 Internship
Choose 4 courses from the following:
BUS 351 Sports Marketing
BUS 352 Sports Business and Finance
BUS 353 Sports Law
BUS 354 Athletics Administration
BUS 355 Facility Management
BUS 455 Sports Management Seminar
BUS 437 Special Topics (with advisor's approval)

Credit Requirement:

A minimum of 125 credits is required for a bachelor’s degree in sports management.

Undergraduate Minors

Increase the value of your Bachelor of Science in Sports Management Degree by adding an undergraduate minor. GMercyU offers a wide variety of minors so you can choose the one that best meets your personal and professional goals.

Featured Courses

Wondering what your classes might look like as a sports management major? Here’s a glimpse of just a few.

BUS 351 Sport Marketing  
This course provides students with basic knowledge and understanding of sport marketing and promotions for the educational, recreational, and professional sport. The components of the course include developing products, sponsorships, special events, fundraising, public relations, promotions, and utilizing radio and television networks. 

BUS 353 Sport Law
This application of legal principles is considered in relation to professional and amateur sports. Emphasis is place on tort liabilities and the regulation of sport in a variety of settings. The governance structure of professional and amateur sports organizations will also be discussed.

BUS 355 Facility Management
This course investigates the functions of sports managers in the design, operation, and financing of sports facilities. Students will examine the issues pertaining to management of public and private arenas, stadiums, and multipurpose facilities. Management of temporary facilities for special events will also be considered.

For all Sports Management course descriptions, please see the undergraduate catalog.

Meet GMercyU's Business Faculty

Ralph Hoffman, EdD

Position: Associate Professor and Program Coordinator, Marketing, Management, Sports Management Programs
Did You Know? He has received the Lindback Award for Distinguished Teaching. A Disney fan, he often uses Disney as a case study in his classes. He has owned a small business and is a long-time member of the American Marketing Association.

Learn More

Alan Harper, MBA, PhD

Position: Associate Professor and Program Coordinator, Accounting and Finance Programs
Did You Know? Professor Harper has 20 years of management experience and has published more than 15 peer-reviewed articles. 

Learn More

Ron Bruce, MBA

Position: Associate Professor, Accounting
Did You Know? Professor Bruce has been awarded the Christian R. and Mary F. Lindback Foundation Award for Outstanding Teaching.  

Learn More

Margaret Rakus

Position: Assistant Professor, Digital Communications
Did You Know? Professor Rakus has held industry positions in marketing and public relations. She holds certifications in Tableau, Hootsuite, Google Analytics, Google AdWords, and more.

Learn More

Real-World Opportunities

The Griffin Edge

The Griffin Edge is comprised of five touchpoints -- Excellence, Engagement, Experience, Empathy, and Encouragement -- that become the cornerstones of your Distinctive Mercy Experience as a full-time undergraduate student.

The Griffin Edge includes an e-portfolio for documenting your GMercyU educational and extra-curricular experiences (no matter your major), reflecting on those experiences, and receiving feedback from faculty. It's designed to help you take ownership of your educational journey and chart the right career path for you. It will also help you learn how to talk about your college experiences in meaningful ways — and that can make all the difference in a job interview. 

For example, a student might say in a job interview: "I conducted research at the undergraduate level." 

A Griffin Edge student might say: "The opportunity to conduct my own research alongside expert faculty taught me the importance of being exact in my data collection and analysis. I was even able to present my findings at our annual research conference! I know this is the career for me."

Learn more about the Griffin Edge here.

Internship Opportunities

Student internships are a great way to put your skills into practice, enhance your resume with relevant work history, establish a mentoring relationship with a sports professional, and get a first-hand view of the inner workings of the industry. That's why completing an internship is a requirement for this major.

GMercyU has developed internship relationships with area sports establishments in a variety of sizes and settings, including:  

  • BucksMont Indoor Sports Center
  • Diamond Nation Sports Complex
  • East Norriton Township Recreation
  • International Sport Training Camp
  • Lancaster Barnstormers
  • Lehigh Valley Iron Pigs
  • LIVE- Wells Fargo Center- Philadelphia 76ers
  • Temple University-Athletic Department
Career Opportunities

As sports-related interest grows in the U.S. and abroad, the demand for qualified professionals to support teams and individual athletes will also increase. Earning a degree in sports management opens the door for career opportunities and unique experiences. Here are just a few.

Top Jobs for Sports Management Majors

Sports Agent
Description: A sports agent represents his or her athlete client to prospective professional sports teams and also negotiates contract terms and pay with current teams. Agents also manage client promotional opportunities and endorsement agreements, and some agents oversee client taxes and other financial documents.
Degree Requirements: A bachelor’s degree
Average Salary: The average salary for a sports agent in the U.S. is $102,070.

Sports Scout
Description: A sports scout searches for talented high school and college athletes with the intent of recruiting them for teams playing at higher levels. Sports scouts typically spend a great deal of time traveling and often work irregular hours.
Degree Requirements: A bachelor’s degree
Average Salary: The average salary for a sports scout in the U.S. is $36,330.

Sports Event Planner
Description: A sports event planner organizes facility events like themed promotions or meet-and-greet special events with famous athletes. A sports event planner may also oversee giveaways or fan contests.
Degree Requirements: A bachelor’s degree
Average Salary: The average salary for a sports event planner in the U.S. is $51,560.

Griffin Success Stories

With a balance of business, management, and marketing principles, GMercyU's BS in sports management degree prepares students for success in a variety of careers in the athletic industry.

Kris Boyd ’18

Current Position: Inside Sales Associate, Philadelphia Flyers

Kris was first drawn to GMercyU for its location, small class sizes, and college lacrosse team, and he soon came to appreciate the outstanding faculty support and internship opportunities the University has to offer. Thanks to an academic plan tailored to his goals, Kris was able to graduate a semester early and eventually land a dream job working for the Philadelphia Flyers NHL team.

"The Sports Management Program at GMercyU played a huge role in my development as an intellectual. I learned tons of important information that I still utilize on a daily basis."

Learn more about Kris’ GMercyU experience.

Andrew Ball ’11

Current Position: Director of Baseball Operations for the Los Angeles Angels

Having played baseball all of his life, Andrew wanted to continue playing in college. Countless recruiting trips led him to GMercyU, which he felt had the right mix of well-rounded education and competitive athletics, and where he found mentors in Professor Mumford and Professor Bruce.

After graduation, he landed a full-time position with the Tampa Bay Rays as an Assistant in Baseball Operations where he worked as a liaison between scouts and the front office for several years. He later took on the role of Director of Baseball Operations for the Los Angeles Angels.

Learn more about Andrew’s GMercyU experience. 

Read more Griffin Success Stories.

Next Steps

Sports Management Viewbook

Learn more about what it’s like to be a Sports Management major and our other Business programs by exploring our viewbook

Transfer Opportunities

Have you already earned college-level credits at other accredited institutions or sports management colleges? GMercyU makes it easy for you to transfer your credits – learn how our Transfer Credits page.

In addition, Gwynedd Mercy University has articulation agreements with Bucks County and Delaware County Community Colleges, and Manor College.

Bucks County Community College
AA business administration to BS in sports management

Delaware County Community College
AS business administration to BS in sports management

Manor College
AS business administration to BS in sports management

Admission Requirements

Have questions about GMercyU's admissions requirements? Contact us! Our Admissions Staff is ready to walk you through the process of applying or transferring to GMercyU’s Sports Management Program.

Phone: 215-641-5510

Financial Aid, Tuition & Fees

At GMercyU, we strive to make a quality education accessible to all through financial aid, scholarships, and grants. As a military-friendly university, we welcome service members and participate in all VA educational benefits programs. 

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Get the training you need for a career in the world of sports. Earn your Bachelor of Science in Sports Management with GMercyU. Get started today!