One of the first things new marketing professionals realize is that marketing doesn’t exist in a silo. Strategic marketing requires you to understand the interplay between marketing and all other business functions, such as finance, supply chain, and management. At GMercyU, we prepare you for that challenge.
GMercyU’s bachelor's degree (BS) in marketing emphasizes the marketing concepts and methods that drive sales and brand loyalty across all types of non-profit and for-profit businesses. Because we live in an increasingly digital world, our bachelor's degree in marketing program focuses on both traditional and digital marketing channels, including strategies for both website and mobile applications.
As a marketing major, you will choose courses from a wide range of areas, including:
- International Marketing
- Market Research and Analytics
- Digital Marketing Strategies, including website and mobile marketing, online retailing, and social media marketing
- Consumer Behavior
- Sports Management
To further round out your education and provide you with a better understanding of the interplay between marketing and other areas of successful businesses, you will take courses in disciplines such as:
- Human Resource Management
- Operations Management
- Business Law
- Business Ethics
Real-World, Hands-On Experience
As a student majoring in marketing at GMercyU, you will gain hands-on experience in the classroom, using technology such as electronic storyboards (see photo) and other digital marketing tools.
You will also have the opportunity to examine marketing practices from the inside out by completing an in-depth study of a corporation. This initiative will help you better understand the challenges and opportunities, and essential need for integration of marketing with corporate management, human resource management, leadership, global operations and other areas of business that contribute to a company’s success.
We encourage all marketing majors to participate in study abroad opportunities, and complete at least one internship.
The bachelor's in marketing degree program at GMercyU is accredited through the International Accreditation Council for Business Education (IACBE).
More Reasons to Earn Your Bachelor's Degree in Marketing
If you’re considering a business marketing degree, you're in good company. Did you know that one in five presidents or CEOs of the country's top 500 companies was a marketing major? Whether you want to climb the corporate ladder, promote a cause, or enter politics, a BS in Marketing degree from Gwynedd Mercy University will prepare you to succeed.
Increase the value of your degree by adding an undergraduate minor. GMercyU offers a wide variety of minors so you can choose the one that best meets your personal and professional goals.