Bachelor of Science (BS) Degree in Marketing

Master the Business of Marketing

At GMercyU, you will learn about consumer behavior, psychological influences in buying decisions, and ways to attract, maintain and grow your consumer base through traditional and digital marketing tools and strategies. You also will explore market research and analytics, advertising, international marketing, and other areas that open the door to a wide array of opportunities in the diverse and growing marketing field.

Degree Options

4+1 MBA Option

Earn Your BS Degree and Your MBA in Just 5 Years

Gwynedd Mercy University makes it easy for our business graduates to earn an advanced degree while still on campus. With GMercyU's 4+1 MBA program option, students with a GPA of 3.0 or higher can earn both a bachelor of science (BS) degree in marketing and a master’s degree in business administration (MBA) in just five years. Skip the grad school entrance exams by taking graduate credits during your senior year – as part of your undergraduate tuition – and then seamlessly completing your MBA the following year.  Learn more about GMercyU's 4+1 MBA program.

Digital Communications Concentration

Expand Your Career Opportunities

Boost your own marketability with more resume-building skills. This concentration’s courses span digital analytics, mobile content creation, and strategies for digital and social media. You’ll learn how to develop multimedia content for the web and social media, and you’ll have the opportunity to become certified in Google Analytics.

With this concentration, you’ll not only be prepared for a career in marketing, but also for jobs that include enhancing a company’s internal and external communications. You’ll be equipped to help manage and grow a company’s presence on social media and other digital outlets. While these skills are invaluable for nearly any business, those with a background in marketing with digital communications typically work in website development, advertising, public relations, or marketing, as well as video production and computer animation.

The GMercyU Difference

One of the first things new marketing professionals realize is that marketing doesn’t exist in a silo. Strategic marketing requires you to understand the interplay between marketing and all other business functions, such as finance, supply chain, and management.  At GMercyU, we prepare you for that challenge.  

GMercyU’s bachelor's degree (BS) in marketing emphasizes the marketing concepts and methods that drive sales and brand loyalty across all types of non-profit and for-profit businesses.  Because we live in an increasingly digital world, our bachelor's degree in marketing program focuses on both traditional and digital marketing channels, including strategies for both website and mobile applications. 

As a marketing major, you will choose courses from a wide range of areas, including:

  • e-Business
  • Advertising
  • International Marketing
  • Market Research and Analytics
  • Digital Marketing Strategies, including website and mobile marketing, online retailing, and social media marketing
  • Consumer Behavior
  • Sports Management

To further round out your education and provide you with a better understanding of the interplay between marketing and other areas of successful businesses, you will take courses in disciplines such as:

  • Finance
  • Human Resource Management 
  • Economics
  • Operations Management
  • Business Law
  • Business Ethics

Real-World, Hands-On Experience

As a student majoring in marketing at GMercyU, you will gain hands-on experience in the classroom, using technology such as electronic storyboards (see photo) and other digital marketing tools. 

You will also have the opportunity to examine marketing practices from the inside out by completing an in-depth study of a corporation. This initiative will help you better understand the challenges and opportunities, and essential need for integration of marketing with corporate management, human resource management, leadership, global operations and other areas of business that contribute to a company’s success.

We encourage all marketing majors to participate in study abroad opportunities, and complete at least one internship.

The bachelor's in marketing degree program at GMercyU is accredited through the International Accreditation Council for Business Education (IACBE).

More Reasons to Earn Your Bachelor's Degree in Marketing

If you’re considering a business marketing degree, you're in good company. Did you know that one in five presidents or CEOs of the country's top 500 companies was a marketing major? Whether you want to climb the corporate ladder, promote a cause, or enter politics, a BS in Marketing degree from Gwynedd Mercy University will prepare you to succeed.

Undergraduate Minors 

Increase the value of your degree by adding an undergraduate minor. GMercyU offers a wide variety of minors so you can choose the one that best meets your personal and professional goals.


In addition to general education courses, business marketing degree students complete the following:

Prerequisites -15 Credits

ACC 105 Principles of Accounting I
ACC 106 Principles of Accounting II
BUS 101 Business Theory
ECN 102 Microeconomics
ECN 103 Macroeconomics

Management Core - 30 credits

ACC 301 Managerial Accounting
BUS 230 Business Law
BUS 301 Principles of Management
BUS 310 Principles of Finance
BUS 306 Business Statistics I
BUS 318 Operations Management
BUS 321 International Business
BUS 340 Business Statistics II
BUS 304 Business Ethics
BUS 4000 Business Capstone

Marketing Core - 18 credits

BUS 207 Principles of Marketing

Select five of the following courses:

BUS 322  Corporate Public Relations
BUS 332  Principles of Retailing
BUS 333 Advertising
BUS 334 Consumer Behavior
BUS 335 Creative Selling
BUS 336 International Marketing
BUS 351 Sports Marketing
BUS 405 Marketing Management
BUS 407 Market Research and Analytics
BUS 410 e-Business
BUS 421 Corporate Studies I
BUS 422 Corporate Studies II

Internship or Electives - 14 Credits

Credit Requirement
A minimum of 125 credits is required for the bachelor’s degree in marketing.

To review course descriptions, please refer to the undergraduate catalog (PDF).


Internship Opportunities

Gwynedd Mercy University wants to make your transition from the classroom to the workplace as smooth as possible. For this reason, we strongly encourage students in our marketing degree programs to complete relevant internships during their junior or senior year. You might find that your internship leads to a full-time position after you graduate.

Students have recently completed internships at:

  • Educere
  • American Pool Service
  • Art of Living Print Media
  • Back on My Feet

Transfer Opportunities

If you’ve already earned college-level credits at other institutions, you can transfer them to Gwynedd Mercy University. All you need to do is submit your transcript and course description to the Registrar, who will determine whether the course counts towards the credits required for graduation. Read more on our Transfer Credits page.

In addition, Gwynedd Mercy University has articulation agreements with Bucks County and Delaware County Community Colleges, Harcum College and Manor College.

Bucks County Community College
AA business administration to BS in marketing

Delaware County Community College
AS business administration to BS in marketing

Harcum College
AS business administration to BS in marketing

Manor College
AS business administration to BS in marketing

Our Outstanding Faculty

Career Outcomes

Part of our marketing degree's appeal is its versatility. You'll be qualified for an entry-level position in an array of careers.

Possible careers for marketing majors

•    Advertising and promotions manager
•    Marketing specialist
•    Marketing assistant
•    Marketing coordinator
•    Marketing manager
•    Marketing director
•    Marketing planner
•    Chief marketing officers (CMO)
•    Digital marketing specialist
•    Mobile marketing specialist
•    Social media marketing specialist
•    Sales manager

•    Sales representative
•    Market research analyst
•    Meeting, convention, and event planner
•    Brand manager
•    Creative director
•    Email marketer
•    Marketing analyst
•    Communications assistant
•    Public relations manager
•    Product manager
•    Vice president of marketing
•    Search engine optimization (SEO) manager
•    International marketing specialist

*Some of these careers may require additional education.

*This is only a partial list and not meant to limit you.