Marketing Minor

Build the skills to understand customers, strengthen brands, and drive organizational success.

This engaging minor helps you develop practical and strategic marketing knowledge you can apply across industries, from business and healthcare to sports, nonprofits, and beyond. You’ll gain insight into how organizations create value, communicate with target audiences, and make data-informed marketing decisions in today’s digital and competitive environment.

You can earn a minor in Marketing by:

• Completing these six courses (18 credits)
• Completing all prerequisites for the required courses
• Earning a minimum grade of a C for each course; C- grades are not acceptable
  
  

Curriculum

Prerequisites

• BUS-101 Foundations of Business
• MKT-207 Principles of Marketing

Required Courses

• MKT-333 Integrated Marketing Communications
• MKT-334 Consumer/Buyer Behavior
• MKT-410 Digital Marketing & Applied Strategy

Electives (choose 1)

• MKT-305 CRM Technology and Strategy
• MKT-322 Professional Selling
• MKT-438 Social Media Marketing
• MKT-XXX* Strategic Market Management
• MKT-4000 Market Research
  *Course number TBD

Compatible Majors

Students in any major except Marketing can earn this minor, including these and more:

• Computer Information Science
• Finance
• Management
• Sport Management
• Psychology
• Public Health
  
  

See all minors.