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Today, every organization needs an expert who knows how to pair the right messaging with the right technology. That’s why jobs using digital communications skills are in high demand – and well paid.
GMercyU’s Digital Communications program is the perfect launching pad for a career in the industry – social media, public relations, corporate communications, content creation, and more. You’ll develop production, editing, writing, and marketing skills and learn how to craft messages with impact.
While you earn your Bachelor of Science degree in Digital Communications, you’ll also have the opportunity to earn certifications that will help boost your employment opportunities and salary.
For an introduction, watch this video created by Digital Communications students.
As a Digital Communications major, your hands-on work begins immediately. In your very first class, Introduction to Digital Communications, you will launch your own “brand” by creating your own personal logo and website.
In every class that follows, you’ll add more pages to your website with samples of your work using platforms such as YouTube, Twitter, Soundcloud, etc. – all branded with your logo. By the time you graduate, you will have:
In the program, you will also…
Earn Certifications! As part of your coursework, you can pursue industry-recognized certifications and badges to add to your resume:
Create Buzz-Worthy Social Media. Take what you already know about social media to the next level – learn how to develop, implement, and evaluate social media strategies, an integral part of every company’s modern business strategy.
Gain Real-World Experience. GMercyU's campus is situated in the middle of one of the top media markets in the country. Practice the skills you’ve learned in the classroom and intern for major companies in the Philadelphia, New York City, and perhaps even Washington, D.C. areas.
Digital Communications Labs. Located in University Hall, GMercyU's new studio (below) and lab spaces give Digital Communications majors the space to gain hands-on experience creating and producing content such as podcasts and videos.
In addition to general education course requirements, our Bachelor of Science in Digital Communications students will complete the following courses as part of your graduation requirements.
Pre-Requisites - 15 credits
|BUS 101||Business Theory|
|BUS 207||Principles of Marketing|
|COMD 115||Intro to Digital Communications|
|COMD 217||Digital Media, Culture & Society|
|BUS 205||Principles of Management|
Social Media & Digital Communications Core - 39 credits
|COMD 206||Public Relations|
|COMD 201||Mobile Content Creation|
|COMD 218||Policy & Regulation|
|COMD 303||Media Ethics|
|COMD 302||Video Production & Editing|
|COMD 200||Digital Analytics & Visualization|
|COMD 300||Strategies & Tactics for Digital and Social Media|
|COMD 400||Digital Media Economics & Budgeting|
|CIS 424||Web Design II|
Select 3 of the following major electives - 9 credits
|BUS 350||Sports Marketing|
|COMD 437||Special Topics|
|BUS 334||Consumer Behavior|
|BUS 410||Online Bus Marketing|
A minimum of 120 credits is required for the Bachelor of Science in Digital Communications degree.
Increase the value of your degree as a digital communication major by adding an undergraduate minor. Along with being a top communications school, GMercyU offers a wide variety of minors so you can choose the one that best meets your personal and professional goals.
Wondering what your classes will look like as a Digital Communications major? Here are a few highlights.
COMD200 Digital Analytics & Visualization
Explore digital analytics, big data, and data visualization while earning a Google Analytics certification. Hands-on projects will focus on campaign tracking, tagging, web traffic measurement, dashboards, and more.
COMD 201 Mobile Content Creation
Create visual and audio content for social and digital media platforms using the same smart phone you use every day. Basic skills such as framing, composition, audio quality and website development will be covered in theory and with hands-on application. You will host projects on your own websites. Smartphone and app purchase required.
Podcasting in journalism, publishing, and promoting continues to grow. In this course, you’ll build upon the basic audio skills developed in prior courses to produce audience-targeted and technically competent podcasts. We will explore planning, recording, interviewing, editing, structure and storytelling along with technical concepts. Hosting, distribution, and monetizing will also be covered.
COMD400 Digital Media Economics and Budgeting
Digital and social media, media convergence, connectivity and immediacy have disrupted media business models, created space for few major players in social and digital media, changed the way content is produced and distributed and altered advertising and public relations messaging and profit centers. This course explores the broad economic issues impacting digital and social businesses within today’s media landscape. We will discuss key economic principles influencing the communication and media industries including broadcasting, newspapers, motion pictures, music, video games, advertising, and public relations. Includes opportunity to earn Hootsuite Certification.
For all Digital Communications course descriptions, please refer to the undergraduate catalog.
Position: Assistant Professor, Digital Communications
Did You Know? Professor Rakus has held industry positions in marketing and public relations. She is also an avid kayaker and hiker, and has hiked the Andes Mountains.Learn More
The Griffin Edge is comprised of five touchpoints -- Excellence, Engagement, Experience, Empathy, and Encouragement -- that become the cornerstones of your Distinctive Mercy Experience as a full-time undergraduate student.
The Griffin Edge includes an e-portfolio for documenting your GMercyU educational and extra-curricular experiences (no matter your major), reflecting on those experiences, and receiving feedback from faculty. It's designed to help you take ownership of your educational journey and chart the right career path for you. It will also help you learn how to talk about your college experiences in meaningful ways — and that can make all the difference in a job interview.
For example, a student might say in a job interview: "I conducted research at the undergraduate level."
A Griffin Edge student might say: "The opportunity to conduct my own research alongside expert faculty taught me the importance of being exact in my data collection and analysis. I was even able to present my findings at our annual research conference! I know this is the career for me."
Learn more about the Griffin Edge here.
Philadelphia is the home of Comcast, a Fortune 500 media giant, but there are many more local organizations where you could intern and network. Our students have recently interned for these companies.
The field of digital communications is broad, so you can pursue a career path that best suits your interests. If you’re a “people person,” you may thrive as a communications or public relations manager, while data-driven students may enjoy working as an SEO specialist. Visual types may prefer crafting images and videos for social media – as full-time work or a side hustle. (You might even launch your brand as a social media influencer or YouTuber!)
Here are just a few of the many opportunities for Digital Communications majors.
Description: Help organizations build and maintain a positive public image by working with the press, sponsoring events, managing crises, and more.
Degree Requirements: A bachelor’s degree
Average Salary: The median annual pay is $66,255.*
Description: Once you’ve learned the language of SEO, SEM, CTR, and Google Analytics, you can help boost a website’s rankings with search engines, improving their traffic and consumer reach.
Degree Requirements: A bachelor’s degree. Certifications in platforms such Google Analytics can help boost employment and salary opportunities.
Average Salary: The median annual pay is $62,966.*
Description: Build brand awareness by developing compelling, clickable, and culturally competent social media. Opportunities abound in this field, with a surge in job growth of 23.2 percent over the next 10 years, much faster than the national average.*
Degree Requirements: A bachelor’s degree
Average Salary: The median annual pay is $46,623 – those with six to eight years of experience earn a median annual salary of $65,900.*
*According to Burning Glass Technologies
*This is only a partial list and not meant to limit you. Some of these careers may require additional education.
GMercyU communications alumni have recently made their mark at these organizations.
Current Position: Founder and CEO of Immortal Vision Studio
In 2020, CJ launched Immortal Vision Studio, a busy Philadelphia-based collaborative studio that produces photography, videography, and digital content for small businesses and clients of all kinds. Along the way, he helped run the Instagram account for a former Philadelphia Eagle, interned with Mural Arts Philadelphia, and methodically gained the experience he needed to launch his passion project. Learn about CJ's GMercyU experience.
Current Position: Marketing and Strategic Communications Manager, Office of the Vice President, University of Florida
In addition to her work at UF, Analee runs her own digital marketing company called AR Elite Studio. AnaLee honed the skills she learned at GMercyU with internships at ESPN’s 97.5 The Fanatic in Philadelphia, the Trenton Thunder (the AAA Affiliate of the New York Yankees), and the NBA offices in New York City. At GMercyU, she also served as a resident assistant, editor-in-chief of the Gwynmercian, and co-president of Sigma Phi Sigma. Learn more about AnaLee's experience.
Meet more Griffin Success Stories.
At GMercyU, we strive to make a quality education accessible to all through financial aid, scholarships, and grants. As a military-friendly university, we welcome service members and participate in all VA educational benefits programs.