Digital Communications Major


Today, every organization needs an expert who knows how to pair the right messaging with the right technology. That’s why jobs using digital communications skills are in high demand – and well paid.

GMercyU’s Digital Communications program is the perfect launching pad for a career in the industry – social media, public relations, corporate communications, content creation, and more. You’ll develop production, editing, writing, and marketing skills and learn how to craft messages with impact.

While you earn your Bachelor of Science degree in Digital Communications, you’ll also have the opportunity to earn certifications that will help boost your employment opportunities and salary.

Program Details

Why Choose GMercyU

As a Digital Communications major, your hands-on work begins immediately. In your very first class, Introduction to Digital Communications, you will launch your own “brand” by creating your own personal logo and website.

In every class that follows, you’ll add more pages to your website with samples of your work using platforms such as YouTube, Twitter, Soundcloud, etc. – all branded with your logo. By the time you graduate, you will have:  

  • Edited your website into an impressive portfolio to share with future employers
  • Honed skills across a broad spectrum of platforms
  • Gained solid knowledge of how to best represent yourself

In the program, you will also…

Earn Certifications! As part of your coursework, you can pursue industry-recognized certifications and badges to add to your resume:

  • CisionPoint, software for public relations professionals
  • Google Analytics, a platform for measuring website traffic
  • Hootsuite, for social media professionals
  • HubSpot, software for marketers
  • Tableau, data visualization software
  • Twitter Flight Deck, for social media professionals

Create Buzz-Worthy Social Media. Take what you already know about social media to the next level – learn how to develop, implement, and evaluate social media strategies, an integral part of every company’s modern business strategy.

Gain Real-World Experience. GMercyU's campus is situated in the middle of one of the top media markets in the country. Practice the skills you’ve learned in the classroom and intern for major companies in the Philadelphia, New York City, and perhaps even Washington, D.C. areas.

Curriculum

In addition to general education course requirements, our Bachelor of Science in Digital Communications students will complete the following courses as part of your graduation requirements. 

Pre-Requisites - 12 credits

BUS 101 Business Theory   
BUS 207 Principles of Marketing
COMD 115 Intro to Digital Communications
COMD 217 Digital Media, Culture & Society


Business Core - 15 credits

BUS 334 Consumer Behavior
BUS 205 Principles of Management
BUS 410 Online Business Marketing & Manager
BUS 438 Social Media Marketing
COMD 400 Digital Media Economics & Budgeting


Social Media & Digital Communications Core - 30 credits

COMD 206 Public Relations
COMD 201 Mobile Content Creation
COMD 218 Policy & Regulation
COMD 303 Media Ethics
COMD 301 Podcasting
COMD 302 Video Production & Editing
COMD 200 Digital Analytics & Visualization
COMD 300 Strategies & Tactics for Digital and Social Media
COMD 405 Internship
COMD 4000 Capstone


Select 2 of the following - 6 credits

CIS 350 Multimedia
CIS 424 Web Design II
BUS 350 Sports Marketing
BUS 333 Advertising
COMD 437 Special Topics

A minimum of 125 credits is required for the Bachelor of Science in Digital Communications degree.

Undergraduate Minors

Increase the value of your degree as a digital communication major by adding an undergraduate minor. Along with being a top communications school, GMercyU offers a wide variety of minors so you can choose the one that best meets your personal and professional goals.

Featured Courses

Wondering what your classes will look like as a Digital Communications major? Here are a few highlights.
 

COMD200 Digital Analytics & Visualization
Explore digital analytics, big data, and data visualization while earning a Google Analytics certification. Hands-on projects will focus on campaign tracking, tagging, web traffic measurement, dashboards, and more.
 

COMD 201 Mobile Content Creation
Create visual and audio content for social and digital media platforms using the same smart phone you use every day. Basic skills such as framing, composition, audio quality and website development will be covered in theory and with hands-on application. You will host projects on your own websites. Smartphone and app purchase required.
 

COMD301 Podcasting
Podcasting in journalism, publishing, and promoting continues to grow. In this course, you’ll build upon the basic audio skills developed in prior courses to produce audience-targeted and technically competent podcasts. We will explore planning, recording, interviewing, editing, structure and storytelling along with technical concepts. Hosting, distribution, and monetizing will also be covered.
 

COMD400 Digital Media Economics and Budgeting
Digital and social media, media convergence, connectivity and immediacy have disrupted media business models, created space for few major players in social and digital media, changed the way content is produced and distributed and altered advertising and public relations messaging and profit centers. This course explores the broad economic issues impacting digital and social businesses within today’s media landscape. We will discuss key economic principles influencing the communication and media industries including broadcasting, newspapers, motion pictures, music, video games, advertising, and public relations. Includes opportunity to earn Hootsuite Certification.


For all Digital Communications course descriptions, please refer to the undergraduate catalog.

Meet the Faculty

Margaret Rakus

Position: Assistant Professor, Digital Communications

Did You Know? Professor Rakus has held industry positions in marketing and public relations. She is also an avid kayaker and hiker, and has hiked the Andes Mountains.

Learn More

Real-World Opportunities

Internship Opportunities

Philadelphia is the home of Comcast, a Fortune 500 media giant, but there are many more local organizations where you could intern and network. Our students have recently interned for these companies. 

  • Malvern Retreat House
  • Millennium Radio New Jersey
  • NBC10 / WCAU Philadelphia
  • Public Relations at GMercyU
  • Saile & Saile LLP
  • WMMR - Preston and Steve
  • Philadelphia Freedoms
  • Univest Corporation
  • ESPN Radio

 

Career Opportunities

The field of digital communications is broad, so you can pursue a career path that best suits your interests. If you’re a “people person,” you may thrive as a communications or public relations manager, while data-driven students may enjoy working as an SEO specialist. Visual types may prefer crafting images and videos for social media – as full-time work or a side hustle. (You might even launch your brand as a social media influencer or YouTuber!)

Here are just a few of the many opportunities for Digital Communications majors.

Communications/Public Relations Manager

Description: Help organizations build and maintain a positive public image by working with the press, sponsoring events, managing crises, and more.
Degree Requirements: A bachelor’s degree
Average Salary: The median annual pay is $66,255.*

Search Engine Optimization Specialist

Description: Once you’ve learned the language of SEO, SEM, CTR, and Google Analytics, you can help boost a website’s rankings with search engines, improving their traffic and consumer reach.
Degree Requirements: A bachelor’s degree. Certifications in platforms such Google Analytics can help boost employment and salary opportunities.
Average Salary: The median annual pay is $62,966.*

Social Media Specialist

Description: Build brand awareness by developing compelling, clickable, and culturally competent social media. Opportunities abound in this field, with a surge in job growth of 23.2 percent over the next 10 years, much faster than the national average.*
Degree Requirements: A bachelor’s degree
Average Salary: The median annual pay is $46,623 – those with six to eight years of experience earn a median annual salary of $65,900.*

*According to Burning Glass Technologies

Other Possible Careers for Digital Communications Majors

  • Assistant Editor
  • Booking Agent
  • Camera Operator
  • Content Marketer
  • Copywriter
  • Data Analyst
  • Designer
  • Editor, writer
  • Electronic Publishing
  • Graphic Artist
  • Marketing Specialist 
  • Media Director
  • Online Strategist 
  • Producer – radio/television/movies
  • Public Relations Specialist
  • Publisher
  • Reporter
  • Social Media Manager
  • Speech Writer
  • Sports Promoter
  • Technical Writer
  • Video Editor

*This is only a partial list and not meant to limit you. Some of these careers may require additional education. 

Wondering Where You Might Eventually Work?

GMercyU communications alumni have recently made their mark at these organizations.

  • CBS Interactive
  • Harlem Globetrotters
  • NBA
  • Philadelphia Freedoms
  • The Walt Disney Company
  • University of Florida
  • Us Media, LLC 
Griffin Success Stories

Meet a former GMercyU Digital Communications major, now a Distinctive Mercy Graduate.

AnaLee Rodriguez ’15

Current Position: Marketing and Strategic Communications Manager, Office of the Vice President, University of Florida

In addition to her work at UF, Analee runs her own digital marketing company called AR Elite Studio. AnaLee honed the skills she learned at GMercyU with internships at ESPN’s 97.5 The Fanatic in Philadelphia, the Trenton Thunder (the AAA Affiliate of the New York Yankees), and the NBA offices in New York City. At GMercyU, she also served as a resident assistant, editor-in-chief of the Gwynmercian, and co-president of Sigma Phi Sigma. Learn more about AnaLee's experience.

 

Meet more Griffin Success Stories.

Next Steps

Admission Requirements

Have questions about GMercyU's admissions requirements? Contact us! Our Admissions staff is ready to walk you through the process of applying to GMercyU’s Digital Communications Program.

Email: admissions@gmercyu.edu
Phone: 215-641-5510

Financial Aid, Tuition & Fees

At GMercyU, we strive to make a quality education accessible to all through financial aid, scholarships, and grants. As a military-friendly university, we welcome service members and participate in all VA educational benefits programs. 

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Get the education you need for an exciting career in the communications. Earn your Bachelor of Science Degree in Digital Communications at GMercyU!