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Bachelor of Science in Marketing

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Did you know that earning a marketing degree could be the first step towards a successful career in business or political leadership? The fact is that one out of every five presidents or chief executive officers in the nation’s top 500 businesses was a marketing major as an undergraduate.

Gwynedd Mercy University’s Bachelor of Science in Marketing degree program is designed to teach students how to apply the most innovative administrative and marketing philosophies, use relevant technologies, and make decisions from a manager’s perspective. Over the course of their education, marketing students sharpen their skills in communication, problem-solving, critical thinking, and leadership. Our program’s wide-ranging spectrum of curriculum prepares graduates, ensuring they’re qualified for positions in a range of fields including:

  • public relations
  • e-commerce
  • marketing analysis
  • professional selling
  • advertising
  • consumer behavior
  • supply chain management
  • marketing research
  • other leadership positions in customer service and other fields

To make the transition from the classroom to the workplace, students are also required to secure relevant internships during the final year of the marketing bachelor’s degree program. In the past, many of these internships have turned into full-time positions upon graduation from the program.

Completing the Bachelor of Science in Marketing at GMercyU prepares you to begin your graduate studies in a related field, or to enter a number of entry-level careers in fields such as advertising, marketing, market research, public relations, and sales. The program continues to set itself apart from other marketing schools in Pennsylvania with a unique perspective that challenges you to discover, transform, and succeed as you ground yourself in a foundation of knowledge in accounting, economics, marketing, and statistics. To maintain this unique perspective, the University fosters an environment of personal support and academic integrity, preparing you for a level of professional success that is defined by a sense of purpose in your chosen fields. 

The sequence of coursework required to complete a marketing bachelor’s degree at any of Gwynedd Mercy University’s four Pennsylvania campuses includes:

  • 48 credits of general education core courses
  • 15 credits of prerequisites
  • 30 credits of management core courses
  • 18 credits of marketing core courses
  • 14 credits of internship hours or elective courses

Internship opportunities are often the most valuable aspect of a marketing degree or any other academic program, because of the real-world experience and professional contacts that they provide. Upon completion of this sequence of courses and internship credits, graduates are prepared to enter the business and political leadership positions of tomorrow. 

Learn more about our Marketing Program

 

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