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Business Faculty

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Ronald Bruce, MBA

Ronald Bruce is an Associate Professor in the School of Business at Gwynedd Mercy University, a position he has held for more than 29 years. Mr. Bruce is the professor for both accounting and statistics courses, as well as instructor for technology courses in the curriculum.  He has been recognized by the University as an outstanding educator being awarded the Christian R. and Mary F. Lindback Foundation Award for Outstanding Teaching in 2004.

Mr. Bruce’s primary research interests have been two-fold: 1. Using educational technology to improve teaching and learning for students in the business and accounting curriculum, and 2. Applying the principles of Cognitive Apprenticeship to teaching and learning in statistics education.  He has authored scholarly research in providing support to learners engaged in educational software programs, and has designed software that has been used to teach accounting and statistics.  Currently, Mr. Bruce is authoring a textbook for use in Business Statistics that incorporates principles of Cognitive Apprenticeship in the application of quantitative analysis and decision-making.


Kurt Heiselmoyer, MBA

Kurt R. Heiselmoyer is an assistant professor of business and a member of the Gwynedd Mercy University faculty since 2000 (he began teaching full-time in 2011). He has taught Financial Accounting, Managerial Accounting and Business Ethics and is on academic release to the Center for Lifelong Learning.  His education includes a bachelor’s degree in accounting from Arcadia University and master’s degree in business administration from DeSales University. Prior to joining Gwynedd Mercy University full time, Kurt was a fixed asset accountant at PECO Energy Company.  His areas of expertise include fixed asset financial and tax accounting


Ralph Hoffman,  Ed.D.


Ed.D., Leadership Policy, Temple University, Philadelphia, PA.

M.B.A., St. Joseph’s University, Philadelphia, PA.

B.S., Computer Science, Gwynedd Mercy University, Gwynedd Valley, PA.

Dr. Hoffman teaches at both the undergraduate and graduate levels at Gwynedd Mercy University. He worked in industry in the field of computer science before entering higher education.  He has held the positions of systems analyst, director of computer services, department chairperson, associate vice-president of academic affairs, director of institutional research, interim dean, and interim vice president for academic affairs.  Dr. Hoffman also successfully launched his own business.  His primary areas of teaching include marketing and international business. Dr. Hoffman’s research activities have led him to develop curriculum in the areas of e-business, corporate studies and advertising across media. Dr. Hoffman was honored with the Anne Fitzpatrick Murray Distinguished Service Award and was the recipient of the Lindback Award for Distinguished Teaching.


Stephen Mumford, MBA

Stephen T. Mumford is an assistant professor in the School of Business.  He has been a member of the Gwynedd Mercy University faculty since 1980, achieving full time status in 1988.  His degrees, BBA and MBA, are from Temple University.  He teaches Business Ethics, Principles of Management, Human Resource Management, Sports Management and Operations Management. Mr. Mumford is involved in course creation and textbook reviews.  Student advising is an important aspect of his service to Gwynedd Mercy University.  His prior experiences include retail management and small business ownership.


Heather Pfleger, Ed.D.

Heather Pfleger is Professor and Dean for the School of Business at Gwynedd Mercy University, a position she has held since the fall of 2011.  Previously she served as the Dean for Outcomes Assessment Research and also the Dean for Business and Education at Centenary College.   She has served a total of 28 years in higher education, advancing from the rank of assistant professor to full professor, a ranks she still holds at Gwynedd-Mercy College.   Prior to her career in higher education, Dr. Pfleger worked in the banking industry as an economist.  She has authored several journal publications and a textbook chapter, and has presented at numerous national and international conferences, including one at Oxford University in the UK.  She received her B.S. in Economics from Rutgers University, her M.B.A. in Finance from Fairleigh Dickinson University, and her Ed.D. in Instructional Leadership from St. John’s University.

Dr. Pfleger is the co-founder of the New Jersey Assessment Consortium and a former trustee for the Growing Stage Theater.  She is a former Lindback award winner, is a member of Phi Beta Kappa, and has been recognized as a national leader in education by the National Council of States.  Dr. Pfleger’s teaching areas of expertise are in economics, finance, and statistics.


Mike Shaffer, Ed.D.

Dr. Mike Shaffer has been a member of the Gwynedd Mercy University faculty as an associate professor of accounting and business since 1986. He teaches accounting, finance and business policy courses. He earned his bachelor degree in business administration from the University of Pennsylvania, his master’s degree in business administration from LaSalle University and his doctorate in education from Wilmington University. Prior to teaching at Gwynedd Mercy University, Dr. Shaffer owned an insurance and mortgage company. His areas of expertise include risk management, economic loss valuation and investments.


Carlo Silvesti, MBA, CPA

Carlo J. Silvesti has been a member of theGwynedd Mercy University faculty since 2006, currently serving as assistant professor of accounting and business. He teaches courses on the principles of accounting, managerial accounting, intermediate accounting, individual taxation, business and investment taxes, money and banking, and economics. He earned his bachelor’s degree in accounting from St. Joseph’s University and his master’s degree in business administration from Temple University. Prior to teaching at Gwynedd Mercy University, he spent 35 years as a Controller and Chief Financial Officer for several small and mid-size businesses. He served as the CFO for American Sweeteners, a distributor of bulk industrial sweeteners; Director of Finance at Chemalloy, a welding rod and steel alloy distributor; Controller at Lemon-X Corporation, a foodservice bag-in-box manufacturer; and, CFO for Dollar Discount Stores of America, a franchiser of dollar stores.  Mr. Silvesti is President of the Philadelphia Chapter of the Pennsylvania Institute of Certified Public Accountants (PICPA), and serves as the co-chair of the PICPA’s State Colleges and Universities Committee. He also is a member of the International Financial Reporting Standards Committee (IFRS), the American Institute of CPAs and serves on the board of directors for St. John Vianny, a psychiatric facility of Catholic social services of the Archdiocese of Philadelphia. His areas of expertise include individual taxation, managerial accounting and business planning.


Earl Paine, M.Ed.

Earl Paine comes to Gwynedd Mercy University after retirement from a 40-year career in the public schools and in higher education. He has taught extensively in multiple disciplines including Music, Television Production, Advanced Placement Computer Science and Programming, Business Education as well as technology staff development.

He received his M.Ed. from Temple University.

He has held administrative positions in Instructional Media and Technology Integration and as Supervisor of Business Education. In addition, he has served as a Director of Technology.

He has held adjunct education positions at Arcadia University, Chestnut Hill College, Montgomery County Community College, Ursinus College and he now serves as the Coordinator of the Business Ed Program and field supervises the BCIT student teachers here at Gwynedd Mercy University.

Earl is a life long resident of Montgomery County. When not active in education he spends time as a model railroader, computer enthusiast and with his grandsons.


Granison 'Butch' Eader, MBA

Retired after 32 years in sales/executive management positions with Fortune 50 retailer. Founding partner and current Senior Managing Partner of SolutionsPlus LLC, a boutique consulting firm specializing in asset valuation for due diligence processes involving mergers and acquisitions. Former member of board of directors for the Wissahickon Educational Opportunity Foundation and long time member of the audit committee for the Wissahickon School District.

Ten years of adjunct teaching at Gwynedd Mercy University and several other institutions. BS – Gwynedd Mercy University, MBA Temple.

Married to Dr. Lou Ann Eader, Director, Worldwide Regulatory Affairs for pharmaceutical company. One son, currently in law school.