Branding Guidelines

GMercyU Branding and Style Guides

NEW: 75th Anniversary and Supplemental Logo Guidelines (PDF) show you when and how to properly use these assets for Fall 2023 and beyond.

Brand Identity Guidelines (PDF) are visual and verbal assets that are essential properties of the Gwynedd Mercy University identity, as well as a set of rules on how to properly use and combine the assets.

Branding Apparel for University Personnel/ Departments (PDF): Departments are permitted to purchase work apparel for employees using the GMercyU logo, provided all branding guidelines are followed.

Branding Apparel Guidelines for Student Organizations (PDF): Student groups are encouraged to have fun and be creative while representing GMercyU. These guidelines will help in the design and purchase of GMercyU apparel.

Photography Guidelines (PDF): Quality photography is a crucial part of GMercyU’s brand. Our goal is to use interesting, compelling imagery that reflects GMercyU’s dynamic environment.