Hettie Stroebel - Marketing for New Product Launch: Examples from Pharma and Biotech

University Hall, W105
5:00 pm to 7:00 pm

Dive into the nuances of product marketing with an experienced marketing consultant, Hettie Stroebel, who will be delivering an engaging presentation entitled "Marketing for New Product Launch: Examples from Pharma and Biotech." The presentation will take place on Thursday, November 7 from 5:00 to 7:00 p.m. The location is still to be determined.

Hettie Stroebel is the Founder and CEO of Hettie Stroebel Consulting, which specializes in business consulting services for small and mid-sized life science companies. With over 25 years of experience as a strategic marketing & business professional at Merck, Inc., a Fortune 100 Pharmaceutical Company, Hettie has a track record of delivering profitability by strategically launching and managing products, markets, and customers. She is an effective integrator and collaborator who helps teams reach creative, winning solutions across organizational and functional lines.

This presentation is a part of Gwynedd Mercy University’s Business Leadership Speaker Series for the 2019-2020 academic year. The School of Business and Education is hosting this informational speaker series that features a variety of business experts who will share their expertise on timely topics such as cybersecurity, marketing, investing, and more.

All talks are open to the GMercyU community and the outside community.